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What's happening in digital.

Notes from the field on digital marketing: search visibility, ad optimisation, conversion rates and e-commerce.

Topics: VisibilityPerformanceAdvertisingConversionSEOE-commerceContentBrandMeasurementGuide
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Visibility 14 August 2026 · 7 min read Is your brand visible inside AI assistants? People now type the question to an assistant, not a search box. How do you measure this new surface, and where do you start? Read the article
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Performance 30 July 2026 · 6 min read Does site speed really affect conversion? Is the impact of a hundred milliseconds overstated? We look at the numbers from our own client dashboards. Read the article
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Advertising 16 July 2026 · 8 min read Allocating ad budget across channels Piling it into one channel is wrong; splitting it evenly is too. A practical way to distribute budget through staged tests. Read the article
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Conversion 2 July 2026 · 5 min read Why cutting form fields works What happened when we took a fourteen-field form down to four? The relationship between field count and completion. Read the article
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SEO 18 June 2026 · 9 min read A technical SEO checklist before you launch The twelve items most often missed when a new site goes live. All of them checkable in half an hour. Read the article
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E-commerce 4 June 2026 · 7 min read Why marketplace stock matching breaks Overselling is usually not an integration bug but an identifier mismatch. On barcodes, SKUs and variants. Read the article
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Content 21 May 2026 · 6 min read Building a content calendar you can sustain What content plans that start strong and stall by month three have in common. How to set a realistic tempo. Read the article
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Brand 7 May 2026 · 6 min read Don't write a brand guide nobody opens Instead of a hundred-page PDF, how do you build a system the team actually uses? The parts of a workable guide. Read the article
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Measurement 23 April 2026 · 7 min read What a monthly report should actually measure Impressions and clicks feel good but drive no decisions. Three metrics that do, and how to present them. Read the article
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Guide 9 April 2026 · 8 min read Seven questions to ask when choosing an agency Comparing prices is not enough when collecting proposals. Seven questions that reveal a lot in the first meeting. Read the article

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